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Breastmates will be your most loved maternity store

Our award-winning online maternity store has a huge range of pregnancy clothes, maternity lingerie, breast pumps, breastfeeding clothing, nursing bras, breastfeeding products, and bottle-feeding gear. We’re about more than just pregnancy – Breastmates is here to support all women during maternity and baby feeding.

New Arrivals

Shop Categories

  • Maternity LingerieShop Category

    Maternity Lingerie

    Beautiful maternity lingerie, pretty nursing bras, soft pregnancy undergarments, and comfortable breastfeeding pyjamas for your bump and beyond....

  • Maternity ClothesShop Category

    Maternity Clothes

    Stylish, quality maternity clothes and pregnancy garments from Breastmates own label. Affordable yet fashionable maternity wear. ...

  • Breastfeeding ClothesShop Category

    Breastfeeding Clothes

    Feed with confidence in our gorgeous breastfeeding clothing. Our nursing clothes are stylish yet comfortable, with easy, discreet nursing access...

  • Breast PumpsShop Category

    Breast Pumps

    Top-quality Medela, Avent & Unimom breast pumps - including spare breast pump parts. For your Liquid Gold success. ...

  • Bottle EquipmentShop Category

    Bottle Equipment

    BPA-free bottles, teats, sterilisers, breast milk storage bags, and cleaning equipment to make bottle feeding safe and stress-free. ...

  • Breast PadsShop Category

    Breast Pads

    Soft, comfortable breast pads in convenient disposable or cost-effective washable, reusable versions prevent leaks and protect your nipples.

  • PillowsShop Category


    Support your bump and ease the strain on your neck while breastfeeding with pregnancy body pillows, belly rests, and breastfeeding cushions.

  • Breastfeeding AidsShop Category

    Breastfeeding Aids

    The best ever products to help you and Mother Nature in the early days of breastfeeding.

  • Body CareShop Category

    Body Care

    Pamper and look after your bump and body with our soothing, supportive belly bands, body oils, morning sickness relief, and maternity products. ...

  • AccessoriesShop Category


    Make your life as a mum easier with breastfeeding reminder bracelets, newborn logbooks, teething jewellery, and clever accessories ...

  • Baby GearShop Category

    Baby Gear

    Nappy bags, swaddles, nursery décor, baby carriers and slings, baby clothing, and more -- must-have baby gear recommended by real mums!

  • Baby ClothingShop Category

    Baby Clothing

    Adorable little baby clothing pieces, from hats, rompers and bodysuits in superfine merino. And home-made knitting from Granny

  • Starting SolidsShop Category

    Starting Solids

    Smooth the transition to puree and mush with colourful and easy-clean baby utensils, bibs, bowls, and other starting solids gear. ...

  • Gift VouchersShop Category

    Gift Vouchers

    Treat a special mum-to-be to a Breastmates gift voucher for a thoughtful, generous present they'll love.

  • New ItemsShop Category

    New Items

    The latest releases of pregnancy clothing, new season maternity wear, and new products for pregnancy, breastfeeding, and beyond!


  • Sale Shop Category


    Special discounts, clearance, and limited quantity bargains on maternity clothes, nursingwear, breastfeeding lingerie, and more

A message from Franny McInnes, owner of Breastmates®

Welcome to Breastmates a one-of-a-kind store for pregnant and new mums. I founded Breastmates in 2004 with a single product on trademe, and over the years we have flourished into a feeding-centred maternity store and resource for mums, stocking quality maternity brands and our own designs.

It means a lot to me that you have a good shopping experience, and can find just the right products for your needs. You're not "just another customer" when you shop with Breastmates - you are appreciated.

If you need help with anything - pregnancy, breastfeeding, expressing, bottle-feeding, or weaning - Breastmates is here for you.

P.S we've also won awards for our customer service and business excellence