HOTmilk models really are pregnant

so why are all HOTmilk lingerie models pregnant?

HOTmilk and their images focus on the mother, getting the mother to look and feel great, regain feminity and sexy sassiness. If a non-pregnant model was used then it wouldn't indicate that they are maternity bras, the visuals would just look like standard bras.

The other option would be to have babies and/or nursing mothers in the picture. But HOTmilk is about the MOTHER feeling sexy!! Its not really appropriate to have sexy shots with babies in pic.

And another thing people always ask me, are the models really pregnant or computer generated?  YES they are really pregnant - though I don't know who the fathers are.

Are the pictures airbrushed?

This is an easy one for me to answer.  I get sent very high resolution images of the HOTmilk original pictures - like A0 size.  I crop and cut and zoom the images so that the bras and knickers are easily visible on my website and fit into my standard web image size for each page at the store.  So this means that I often crop out the belly bump. I do spend a lot of time zooming in close, so I know for a fact that the images are not airbrushed because I can see goose bumps and skin freckles on the model.  She probably has powder and makeup on of course.

Another point, don't forget that the women modelling the lingerie in these images are models.  They make their living from looking beautiful.