{"title":"Baby Clothes","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eDiscover soft, practical baby clothes and newborn clothing designed for everyday comfort. From cosy baby outfits to trusted newborn essentials, our babywear collection is made to keep little ones comfortable while making life easier for growing families across New Zealand.\u003c\/p\u003e","products":[{"product_id":"bandana-bib","title":"Bandana Bib","description":"\u003cp\u003eBandana Bibs by Mum2Mum\u003c\/p\u003e\n\u003cp\u003eSpecially for your little dribbler. This is the style of bib that keeps baby's neckline dry and clean while they seem to have a constant dribble from teething etc.\u003c\/p\u003e\n\u003cp\u003eThis will fit babies 4months to 3 years.\u003c\/p\u003e\n\u003cp\u003eSize 26cm wide x 22cm long.\u003c\/p\u003e\n\u003cp\u003eMade from 100% cotton, super-absorbent velour toweling with a nylon water resistant backing to keep babies dry. Protects against dribble rash and eczema and are an essential purchase for infants with reflux. Machine washable, dryer safe, colourfast and stay looking good long after purchase.\u003c\/p\u003e","brand":"Mum2Mum","offers":[{"title":"Denim","offer_id":47933960323293,"sku":"7.33-DE","price":11.9,"currency_code":"NZD","in_stock":true},{"title":"Navy","offer_id":47933960356061,"sku":"7.33-BA","price":11.9,"currency_code":"NZD","in_stock":true},{"title":"Baby Blue","offer_id":47933960388829,"sku":"7.33-BL","price":11.9,"currency_code":"NZD","in_stock":true},{"title":"Dusty Pink","offer_id":47933960421597,"sku":"7.33-DU","price":11.9,"currency_code":"NZD","in_stock":true},{"title":"Baby Pink","offer_id":47933960454365,"sku":"7.33-BA-1","price":11.9,"currency_code":"NZD","in_stock":true},{"title":"Mushroom","offer_id":47933960487133,"sku":"7.33-MU","price":11.9,"currency_code":"NZD","in_stock":true},{"title":"Stone","offer_id":47933960519901,"sku":"7.33-ST","price":11.9,"currency_code":"NZD","in_stock":true},{"title":"Olive","offer_id":47933960552669,"sku":"7.33-OL","price":11.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0822\/2084\/3229\/files\/Bandana-Denim-Cover__94648.1755490226.1280.1280.jpg?v=1779067432"},{"product_id":"wonder-bib","title":"Wonder Bib","description":"\u003cp\u003eThe Wonder Bib - the bib the really works, you'll soon see why these bibs have been loved by kiwi mums for years.\u003c\/p\u003e\n\u003cp\u003eMade from 100% cotton, super-absorbent velour toweling with a nylon water resistant backing to keep babies dry. It holds 1\/4 cup of liquid.    Wonder Bibs protect against dribble rash and eczema and are an essential purchase for infants with reflux.\u003c\/p\u003e\n\u003cp\u003eMachine washable, dryer safe, colourfast and stay looking good long after purchase.\u003c\/p\u003e\n\u003cp\u003eSuitable for any age.\u003cbr\u003e\u003cbr\u003eDimensions: 24cm (w) x 36cm (l)\u003c\/p\u003e","brand":"Mum2Mum","offers":[{"title":"Mushroom","offer_id":47933960585437,"sku":"6.26-MU","price":11.95,"currency_code":"NZD","in_stock":true},{"title":"Dusty Pink","offer_id":47933960618205,"sku":"6.26-DU","price":11.95,"currency_code":"NZD","in_stock":true},{"title":"Stone","offer_id":47933960650973,"sku":"6.26-ST","price":11.95,"currency_code":"NZD","in_stock":true},{"title":"Denim","offer_id":47933960683741,"sku":"6.26-DE","price":11.95,"currency_code":"NZD","in_stock":true},{"title":"Baby Blue","offer_id":47933960716509,"sku":"6.26-BA","price":11.95,"currency_code":"NZD","in_stock":false},{"title":"Baby Pink","offer_id":47933960749277,"sku":"6.26-BA-1","price":11.95,"currency_code":"NZD","in_stock":false},{"title":"Navy","offer_id":47933960782045,"sku":"6.26-NA","price":11.95,"currency_code":"NZD","in_stock":true},{"title":"Olive","offer_id":47933960814813,"sku":"6.26-OL","price":11.95,"currency_code":"NZD","in_stock":false},{"title":"Lilac","offer_id":47933960847581,"sku":"6.26-LI","price":11.95,"currency_code":"NZD","in_stock":true},{"title":"Plum","offer_id":47933960880349,"sku":"6.26-PL","price":11.95,"currency_code":"NZD","in_stock":true},{"title":"Tan","offer_id":47933960913117,"sku":"6.26-TA","price":11.95,"currency_code":"NZD","in_stock":true},{"title":"Sage","offer_id":47933960945885,"sku":"6.26-SA","price":11.95,"currency_code":"NZD","in_stock":true},{"title":"Rust","offer_id":47933960978653,"sku":"6.26-RU","price":11.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0822\/2084\/3229\/files\/Standard-OliveM__74066.1777955523.1280.1280.jpg?v=1779067441"},{"product_id":"crawlers-knee-pads-multibuy-and-save","title":"Crawler's Knee Pads - Multibuy and Save","description":"\u003cp\u003eCrawlers Knee Pads - YES these are a thing! Little knees deserve big care.\u003c\/p\u003e\n\u003cp\u003eTwo for $15 usually $17.80\u003c\/p\u003e\n\u003cp\u003eOne size fits most, soft stretchy fabric with a little bit of grip to help your bubba master their crawling speed! Particularly handy if your home has slippery wood or concrete floors.\u003c\/p\u003e\n\u003cp\u003e100% cotton\u003c\/p\u003e\n\u003cp\u003eAvailable Colours: Pink, Blue, Green, Black and Grey\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Breastmates","offers":[{"title":"Black","offer_id":47934002036957,"sku":"23.6.6-Black","price":8.9,"currency_code":"NZD","in_stock":true},{"title":"Grey","offer_id":47934002069725,"sku":"23.6.6-Grey","price":8.9,"currency_code":"NZD","in_stock":true},{"title":"Pink","offer_id":47934002102493,"sku":"23.6.6-PI","price":8.9,"currency_code":"NZD","in_stock":true},{"title":"Blue","offer_id":47934002135261,"sku":"23.6.6-BL","price":8.9,"currency_code":"NZD","in_stock":true},{"title":"Green","offer_id":47934002168029,"sku":"23.6.6-GR","price":8.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0822\/2084\/3229\/files\/Crawler-Kee-Pads-3__80005.1725579266.1280.1280.jpg?v=1779067594"},{"product_id":"baby-wool-beanies","title":"Baby Wool Beanies","description":"\u003cp\u003e\u003cspan\u003eKeep your little one cozy with our Baby Wool Beanies. Our knitted wool beanies are soft and snuggly and perfect for keeping your newborn warm during chilly days. \u003c\/span\u003e\u003cspan\u003eMade with soft, breathable wool, they are gentle on your baby’s skin while providing extra warmth. Whether you’re going for a walk outside or simply lounging indoors, this adorable hat will ensure your baby stays comfortable and protected. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHand made with 100% wool in New Zealand. Suitable for newborns to 3 months old.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCare instruction: Hand wash\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eFeather Grey - SOLD OUT\u003c\/p\u003e\n\u003cp\u003eOat Meal - SOLD OUT\u003c\/p\u003e","brand":"Breastmates","offers":[{"title":"Feather Grey","offer_id":47934011113693,"sku":"2023.11.23-FE","price":20.0,"currency_code":"NZD","in_stock":false},{"title":"Oatmeal","offer_id":47934011146461,"sku":"2023.11.23-OA","price":20.0,"currency_code":"NZD","in_stock":false},{"title":"Emerald","offer_id":47934011179229,"sku":"2023.11.23-EM","price":20.0,"currency_code":"NZD","in_stock":true},{"title":"Powder Aqua","offer_id":47934011211997,"sku":"2023.11.23-PO","price":20.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0822\/2084\/3229\/files\/20250301_151552__88464.1740811428.1280.1280.jpg?v=1779067620"},{"product_id":"baby-non-slip-grip-socks-multibuy-save","title":"Baby Non-Slip Grip Socks - Multibuy \u0026 Save","description":"\u003cp data-start=\"89\" data-end=\"613\"\u003eSupport your baby's early walking with our Baby Non-Slip Grip Socks. They are perfect for babies learning to crawl or take their first steps, these socks are designed with silicone grip soles to provide extra traction on slippery surfaces. Made from soft and stretchy breathable material, they keep your baby’s feet cozy and comfortable. Available in a range of adorable colors and patterns. \u003c\/p\u003e\n\u003cul data-start=\"635\" data-end=\"844\"\u003e\n\u003cli data-start=\"635\" data-end=\"678\"\u003eSilicone grip soles for added stability\u003c\/li\u003e\n\u003cli data-start=\"679\" data-end=\"726\"\u003eSoft, breathable fabric for comfort\u003c\/li\u003e\n\u003cli data-start=\"727\" data-end=\"774\"\u003ePerfect for crawling, standing, and walking\u003c\/li\u003e\n\u003cli data-start=\"775\" data-end=\"796\"\u003eCute, fun designs (Pink Cat, Beige Chick \u0026amp; Grey Cow)\u003c\/li\u003e\n\u003cli data-start=\"797\" data-end=\"844\"\u003eEasy to care for with machine washable fabric\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSole Length 10cm (Up to 12 Months)\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1 pair for $5\u003c\/li\u003e\n\u003cli\u003e2 pairs for $9\u003c\/li\u003e\n\u003cli\u003e3 pairs for $12 \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Breastmates","offers":[{"title":"Pink Cat","offer_id":47934014456029,"sku":"2025.03.10-PI","price":5.0,"currency_code":"NZD","in_stock":true},{"title":"Beige Chick","offer_id":47934014488797,"sku":"2025.03.10-BE","price":5.0,"currency_code":"NZD","in_stock":true},{"title":"Grey Cow","offer_id":47934014521565,"sku":"2025.03.10-GR","price":5.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0822\/2084\/3229\/files\/20250312_163233__93249.1741754112.1280.1280.jpg?v=1779067629"},{"product_id":"newborn-baby-mittens-2-pairs","title":"Newborn Baby Mittens - 2 pairs","description":"\u003cp data-start=\"129\" data-end=\"713\"\u003eNewborn Baby Mittens - Soft \u0026amp; Gentle for Delicate Skin - A Must-Have for Your Hospital Bag\u003c\/p\u003e\n\u003cp data-start=\"129\" data-end=\"713\"\u003eThese Newborn Baby Mittens are an absolute must-have for your hospital bag! Perfect for keeping your baby’s little hands warm and safe, they’re made from a soft blend of cotton and elastane that’s gentle on their delicate skin. Not only do they prevent those sweet accidental scratches, but they’ll also keep your baby cozy during those first days at the hospital and beyond. Pack includes two pairs for convenience.\u003c\/p\u003e\n\u003cul data-start=\"735\" data-end=\"1015\"\u003e\n\u003cli data-start=\"735\" data-end=\"784\"\u003eMade from soft a cotton and elastane blend\u003c\/li\u003e\n\u003cli data-start=\"785\" data-end=\"817\"\u003eGentle on delicate baby skin\u003c\/li\u003e\n\u003cli data-start=\"818\" data-end=\"872\"\u003ePrevents accidental scratches and keeps hands warm\u003c\/li\u003e\n\u003cli data-start=\"873\" data-end=\"941\"\u003eIncludes two pairs of mittens\u003c\/li\u003e\n\u003cli data-start=\"978\" data-end=\"1015\"\u003eMachine washable\u003c\/li\u003e\n\u003cli data-start=\"978\" data-end=\"1015\"\u003eDimension 10cm\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Breastmates","offers":[{"title":"Default Title","offer_id":47934014554333,"sku":"2025.03.12","price":9.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0822\/2084\/3229\/files\/22453ab1-f9c7-499c-80a7-c64722dd46b9__67831.1769146228.1280.1280.png?v=1779067626"},{"product_id":"jersey-bib-2pk-harvest-bunny","title":"Jersey Bib 2PK - Harvest Bunny","description":"\u003cp\u003e\u003cspan\u003e100% Cotton Jersey Bib 2PK - Harvest Bunny\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eKeep your little one clean and stylish with The Little Linen Company Harvest Bunny 2 pack Jersey Bibs. Made from soft and absorbent fabric, these bibs are perfect for mealtime messes. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe hook \u0026amp; loop closure ensures a secure fit, while providing maximum coverage. Designed with parents in mind, these bibs are easy to clean and maintain, making them a must-have for busy parents. Give your baby the best in comfort!\u003c\/p\u003e\n\u003cp\u003e100% Cotton\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e2-pack jersey bibs with coordination designs\u003c\/li\u003e\n\u003cli\u003eMade from soft cotton jersey\u003c\/li\u003e\n\u003cli\u003eHook \u0026amp; loop closure ensures a secure fit\u003c\/li\u003e\n\u003cli\u003eGreat for dribble and drool\u003c\/li\u003e\n\u003cli\u003eMachine washable and dryable\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSize:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNeckline to Tip: 17.8 cm\u003c\/li\u003e\n\u003cli\u003eNeck Circumference: 28 - 31 cm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"The Little Linen Company","offers":[{"title":"Default Title","offer_id":47934019272925,"sku":"LL5429","price":27.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0822\/2084\/3229\/files\/ll5429-1__68276.1755757718.1280.1280.jpg?v=1779067648"},{"product_id":"jersey-bib-2pk-nectar-bear","title":"Jersey Bib 2PK - Nectar Bear","description":"\u003cp data-start=\"65\" data-end=\"148\"\u003eCotton Jersey Bib 2PK –  Nectar Bear\u003c\/p\u003e\n\u003cp data-start=\"150\" data-end=\"343\"\u003eKeep your little one comfy and tidy with The Little Linen Company Nectar Bear 2 pack Cotton Jersey Bibs. Made from soft, absorbent cotton, these bibs are ideal for catching spills at mealtimes.\u003c\/p\u003e\n\u003cp data-start=\"345\" data-end=\"536\"\u003eThe handy hook-and-loop fastening makes them simple to pop on and take off, while offering excellent coverage. Easy to wash and quick to dry, they’re an everyday essential for busy parents. \u003c\/p\u003e\n\u003cp\u003eThe hook \u0026amp; loop closure ensures a secure fit, while providing maximum coverage. Designed with parents in mind, these bibs are easy to clean and maintain, making them a must-have for busy parents. Give your baby the best in comfort!\u003c\/p\u003e\n\u003cp\u003e100% Cotton\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e2-pack jersey bibs with coordination designs\u003c\/li\u003e\n\u003cli\u003eMade from soft cotton jersey\u003c\/li\u003e\n\u003cli\u003eHook \u0026amp; loop closure ensures a secure fit\u003c\/li\u003e\n\u003cli\u003eGreat for dribble and drool\u003c\/li\u003e\n\u003cli\u003eMachine washable and dryable\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSize:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNeckline to Tip: 17.8 cm\u003c\/li\u003e\n\u003cli\u003eNeck Circumference: 28 - 31 cm\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The Little Linen Company","offers":[{"title":"Default Title","offer_id":47934019305693,"sku":"LL5436","price":27.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0822\/2084\/3229\/files\/ll5436-1__40403.1756871048.1280.1280.jpg?v=1779067648"},{"product_id":"jersey-bib-2-pk-farmyard-lamb","title":"Jersey Bib 2 PK - Farmyard Lamb","description":"\u003cp\u003e\u003cspan\u003e100% Cotton Jersey Bib 2PK - Farmyard Lamb\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eKeep your little one clean and stylish with The Little Linen Company Farmyard lamb 2 pack Jersey Bibs. Made from soft and absorbent fabric, these bibs are perfect for mealtime messes. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe hook \u0026amp; loop closure ensures a secure fit, while providing maximum coverage. Designed with parents in mind, these bibs are easy to clean and maintain, making them a must-have for busy parents. Give your baby the best in comfort!\u003c\/p\u003e\n\u003cp\u003e100% Cotton\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e2-pack jersey bibs with coordination designs\u003c\/li\u003e\n\u003cli\u003eMade from soft cotton jersey\u003c\/li\u003e\n\u003cli\u003eHook \u0026amp; loop closure ensures a secure fit\u003c\/li\u003e\n\u003cli\u003eGreat for dribble and drool\u003c\/li\u003e\n\u003cli\u003eMachine washable and dryable\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSize:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNeckline to Tip: 17.8 cm\u003c\/li\u003e\n\u003cli\u003eNeck Circumference: 28 - 31 cm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"The Little Linen Company","offers":[{"title":"Default Title","offer_id":47934019567837,"sku":"LL5443","price":27.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0822\/2084\/3229\/files\/ll5443-1__94016.1756870895.1280.1280.jpg?v=1779067649"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0822\/2084\/3229\/collections\/apiyj1tkz__83827.jpg?v=1779067703","url":"https:\/\/www.breastmates.co.nz\/collections\/baby-clothing.oembed","provider":"Breastmates","version":"1.0","type":"link"}