Hi, I am Franny McInnes, the founder and manager of
Breastmates®. Thats me pictured above next to my lovely
models who are wearing my own clothing designs.
I was recently on Campbell Live - this will give you a
behind-the-scenes view of Breastmates and me!
Breastmates was created in 2004 as a small hobby business when I
developed some breast pads after I
had my baby. I sold products through Trademe to earn extra
money while on maternity leave (read some early Press).
As a new mum, I realised that there were no other maternity stores that focused on
breastfeeding. Some of the advice I received from baby stores
was really bad, and there were no maternity shops that had
breastfeeding support so I have slowly expanded my business to
cater for this.
When my second baby came along, things didn't go as planned and
he was fed a mixture of boobie juice and formula. At that time I
was struck by the struggle and judgement that bottle feeding
mothers go through - and their Guilt Trip! So my
business has evolved to support all mothers entering motherhood,
regardless of how they feed their baby. And I stand by this
As my business has grown, I have been working on my own designs
of maternity and breastfeeding
clothes, so that I can increase the range. I can control
the design, quality, and production myself - and its my reputation
on the label!
Breastmates has become a well-known and popular brand with a
great reputation. I have slowly grown my website and
product designs, and have built up trust with customers just by
treating them the way I would expect to be treated. Over the
years I have won business awards and customer service awards including
winning Top Shop Online! My business success
has been through a lot of hard work, late nights, and heart over
many years. I stand by my products and my services and
My website includes a comprehensive section with maternity
advice and shared experiences. This is continually
growing based on the common questions that I have get asked, and
from the mothers that share their stories.
Even if you don't buy anything, I'll still answer your questions
and provide encouragement in a non-judgemental and balanced
way. You need someone to answer your questions honestly, and
that's what I can do.
P.S make sure you check out our Facebook
Page with thousands of women going through the same things as