We are super proud to have an article published in New Idea
magazine, 1 August 2011.

Here's the tips that were published from an article we wrote for
them.
Eight Tips for Support A Breastfeeding Mum
Breastfeeding is the most natural way for a mother to feed her
baby, but for a new mum, it can be difficult.
Many women find it takes about six weeks to become comfortable
breastfeeding and the early weeks are a vulnerable time and they
need the support of their partners, family and friends.
How You Can Help a New Mum
1. Encourage her to talk to
her midwife. If she's having trouble getting the baby to latch
properly, feeling pain, or just isn't sure if things are going the
way they should do.
2. Treat a new mum to a
consultation with a lactation consultant following the birth so she
has a professional she can turn to if needed.
3. Help her set up a
breastfeeding station. Put together a portable container containing
a water bottle, energy bars, nipple cream, breast pads.
4. Cook a healthy dinner for her once or
twice a week for the first six weeks. Cooking in bulk and
freezing meals will not only help Mum, but ensure Baby is getting
the nutrients needed too.
5. If she asks you for advice or
to share your experience, don't whitewash things - tell her
truthfully that breastfeeding isn't always easy, but be positive
about the benefits.
6. If she feels that what
she's doing isn't working, try to give her alternatives. Suggest
different feeding positions, using a nipple shield, trying a breast
pump, herbal teas to increase milk supply, etc. Be helpful but not
pushy.
7. Put together a list of
local breastfeeding support groups, Plunket rooms, lactation
consultants, and online resources such as the Breastmates website
(www.breastmates.co.nz).
8. Listen. If she is really stressed out and
upset, give her a chance to talk about it.
Frances McInnes is the owner of Breastmates, New Zealand's only
maternity store focused on feeding. Frances is the mother of two
boys, both of whom have been breast- and bottle-fed. For more
information about feeding, tips, advice, and products check out
www.breastmates.co.nz and visit www.facebook.com/breastmates
to find a supportive online community.
Some other tips we suggested were:
- Offer to look after the baby while she sleeps.
- Take the older kids out for the day
4. Make
a list. Give her a list of local breastfeeding support
groups, Plunket rooms, lactation consultants, and online resources
such as the Breastmates website (www.breastmates.co.nz).