Hotmilk Sexy Maternity Lingerie - in the
media
July 2007
I sent out a newsletter to my Breastmates
Newsletter subscribers (people who had requested to receive a newsletter from me about our
website's freebies, sales, giveaways etc). That edition of the
newsletter was informing customers about the gorgeous range of
Hotmilk sexy pregnancy
underwear and sexy maternity bras that we had started to
sell.
I was really surprised to receive a few complaints from
customers - saying the images were "inappropriate" and "verging on
soft porn". Oh my goodness - what pregnant or new mother wouldn't
want to be notified about this new lingerie we were selling? Its
such a huge improvement on the old boring granny-style of black,
white or beige. What do you think of these shots?
Mothers these days want a bit of glamour rather than the
old-fashioned granny style of nursing bras in the
stores!! (myself included!)
So we asked the question - was it because the lingerie models
were pregnant that people couldn't handle the marketing shots? I
guess so. But why can't pregnant women look sexy? And why can't
breastfeeding mums have nice undies?
I have included the maternity lingerie photos in this page -
these sexy lingerie for Yummy Mummy's styles were from the first
HOTmilk season.
The story then featured in the Sunday
Star Times and regional newspapers around New Zealand and
finally the manufacturers were interviewed on the John
Campbell news show on TV3. Several blog writers around the
world also have mentioned this news story and its links to
Breastmates! Of course we loved this fantastic exposure of this
gorgeous range of maternity lingerie!
Bare in mind that it was only a few people that complained - not
the whole nation. So dont think all New Zealanders are such
prudes!
Since the story hit the news, we have had three new ranges of
nursing lingerie for the summer and winter season, including breastfeeding
sleepwear and maternity PJs.
Our Breastmates product's are now world famous.