BREASTMATES SURVEY RESULTS ANNOUNCED
MEDIA RELEASE 6 July 2010
Results from the recent Breastmates breastfeeding survey
conducted by The Nielsen Company showed that breastfeeding at a
restaurant table or with a baby over 12 months old causes
discomfort for some New Zealanders.
Most New Zealanders feel comfortable with women breastfeeding in
public and six in ten (61%) disagreed with the statement 'I feel
uncomfortable when women breastfeed in public'.
However, a level of discomfort still exists for some, with just
under two in ten (19%) agreeing that they 'feel uncomfortable when
women breastfeed in public'.
When asked about specific situations, this level of discomfort
becomes somewhat more apparent, specifically:
- 25% agree that 'at restaurants women should be encouraged to
breastfeed in the restroom rather than at the table', and;
- 23% agree that 'infants over the age of 12 months should never
be breastfed in public.
As could be expected, females feel more comfortable with
breastfeeding in public than males and 47% strongly disagree that
they 'feel uncomfortable with breastfeeding in public' compared
with 28% of males.
Women tend to hold stronger views than males with regards to
breastfeeding at restaurants and are more likely to strongly
disagree that 'at restaurants women should be encouraged to
breastfeed in the restroom rather than at the table' (38% strongly
disagree and 27% respectively).
Frances McInnes, founder of online maternity store Breastmates,
recognises that a balance of breastfeeding and bottle-feeding is
the best for mothers. In light of this Frances was particularly
pleased to see, that there isn't a strong preference for breast or
bottle-feeding in relation to the healthiness and happiness of
babies:
- Similar levels agreed (33%) as disagreed (31%) that 'babies who
are bottle-fed tend to be just as health and happy as those who are
breastfed'.
Surprisingly, men are more likely than women to consider
breastfeeding the healthiest option for the baby, 43% of the women
surveyed agreed that bottle fed babies tend to be as healthy and
happy as those who are breastfed, whereas only 21% of males agreed
with this. Of note, males express some lack of knowledge in this
area and are twice as likely to say that they do not know if
'babies who are bottle fed tend to be just as happy as those who
are breastfed'.
Views vary slightly by age with no consistent theme for support or
opposition. Survey respondents aged 40 to 54 years (65%) were more
likely than those of other ages to disagree that at restaurants
women should be encouraged to breastfeed in the restroom rather
than at a restaurant table. Those aged 55 years and over (30%) were
more likely than those of other ages to agree that 'infants over
the age of 12 months should never be breastfed in public'.
Not surprisingly, those with children under 5 years tend to be more
comfortable with breastfeeding in public than other groups.
"It's great to see that attitudes are changing towards
breastfeeding," says Frances McInnes, online maternity
one-stop-shop Breastmates' founder and breastfeeding advocate. "But
there's a long way to go before a woman's personal choice is
respected and the topic is still as hotly debated as ever."
"My aim with the survey is to encourage debate and to promote the
idea that everyone's experience with feeding a newborn is unique.
I'm an advocate of a non-judgmental approach to new mums that
focuses on happy, healthy babies," explains McInnes, "whatever form
of feeding that takes."
Breastmates carries a range of feeding equipment to foster both
bottle and breastfeeding options, as well as being a source of
balanced information on the topic for mothers.
www.breastmates.co.nz
____________________
Research was undertaken via The Nielsen Company's Online Omnibus,
via a web based survey, across a national sample of 700 New
Zealanders aged 15 years and over.
For more information, images, interviews with Frances or additional
resources on breastfeeding, please contact Breastmates
Or view our Facebook Community which has a balance of Boob
& Bottle.