An article in the Auckland Central Leader Newspaper
28 July 2006
By Aroha Awarau
It took just $50 and a spare room for Frnaces McInnes to start
her own business. Two years on, her cheaper alternative to
disposable breast pads is attracting orders from around the
world.
"I never thought I woul dbe running my own business," the Royal
Oak resident says.
"The response has been fabulous."
Pads stop breastfeeding mothers getting wet patches on their
tops.
Frances came up with the idea for reusable breast pads while
breastfeeding her son Angus.
The engineering graduate grew up around arts and crafts and knew
wool was good for moisture absorption.
"I thought I could use my own fibre craft to make some
breast pads for myself and my friends," she says.
Friends were so impressed by her homemade pads they convinced
her to take the idea further.
With a $50 budget, Frances bought an internet domain name and a
small amount of wool.
Her engineering background and consultation with baby groups
helped during the design process.
"I surveyed mothers of young babies and they wanted something
that didn't stick, was discrete and economical," she says.
"It was a matter of working with the wool to find the right
absorption."
Frances has sold more than 5000 pads and has expanded her
website to include other breastfeeding products.
The site gets more than 17000 visitors a month, and she has
about 50 orders a week.
Frances is planning expansion as her site becomes more
popular.
For more information visit www.breastmates.co.nz